We conducted a 4-year randomized study in a community health center that se
rves primarily low income Blacks in Durham, North Carolina. Patients (1318
at baseline) were assigned randomly to one of three study groups: provider
prompting intervention alone, provider prompting and tailored print materia
ls or the previous group and tailored telephone counseling. The purpose of
the study was to determine whether increasingly intensive, tailored print a
nd telephone interventions also were increasingly effective in promoting ad
herence to mammograms, Pap tests and overall cancer screening compliance. T
hus, the combination of tailored print interventions (print and telephone)
should have bean more effective than the provider prompting intervention al
one, or the print intervention and prompting combination. This is one of th
e few studies to examine a measure of overall cancer screening compliance a
nd to assess the benefit of combinations of tailored interventions in promo
ting adherence to cancer screening.
Patients gave extremely high ratings to the interventions. At the bivariate
level, we found a significant effect of the most intensive group (provider
prompting intervention, tailored print communications and tailored telepho
ne counseling) on Pap test compliance (P = 0.05) and borderline significanc
e at the multivariate level (P = 0.06) as well on overall screening complia
nce (P = 0.06). There was not a significant effect on mammography, probably
because a majority of the patients were receiving regular mammograms. We a
lso found some important subgroup differences. For example, a larger propor
tion of women reported Pap tests in the tailored print and counseling group
when they believed the materials were 'meant for me.' These results show t
hat a combination of tailored interventions may have potential for reaching
the women who have too often been labeled the 'hard to reach.' (C) 1999 El
sevier Science Ireland Ltd. All rights reserved.