Applied and preventive intervention research must consider cultural diversi
ty as a matter of course, not only for reasons of social justice, ethical a
cceptability, and effectiveness, but given major historical and demographic
changes in the United States. This article raises several issues commonly
encountered in such research-from key conceptual issues surrounding the con
struct of race, ethnicity, culture, and minority status, to the conceptuali
zation, design, recruitment, measurement, delivery, data analysis, interpre
tation, and dissemination of an intervention-and suggests possible solution
s aimed at fostering genuine cultural sensitivity while satisfying the dema
nds of rigorous scientific inquiry. This article is not a guide to the do's
and don'ts of cultural sensitivity, but rather an attempt to stimulate dis
cussion in an area that should be of concern to all psychologists intereste
d in applied and preventive intervention.