LINKS BETWEEN RACE ETHNICITY AND CULTURAL-VALUES AS MEDIATED BY RACIAL/ETHNIC IDENTITY AND MODERATED BY GENDER/

Two studies examined whether individualism (orientation toward one's o wn welfare), collectivism (orientation toward the welfare of one's lar ger community), and familism (orientation toward the welfare of one's immediate and extended family) are distinct cultural values predicted by race/ethnicity. The 3 constructs proved to be separate dimensions, although collectivism and familism were positively correlated. In Stud y 1, persons of color scored higher on collectivism and familism than did Angles. No differences emerged for individualism. Also, persons of color scored higher than Angles on racial/ethnic identity, which in t urn was a positive predictor of all 3 cultural values. In Study 2, we replicated the group differences on collectivism and familism for men but not for women.