Narrative has been neglected in the education of professionals. The persuas
ive power of narrative is essential to all the sense-making activities that
govern the lives of professionals,for in sense making, they are regularly
using narrative. The central example here is the O.J. Simpson legal defense
that was organized within the narrative frame of Simpson's story. The auth
ors compare his story with a famous Norwegian folktale to illustrate the ro
le narratives play in amplifying the values of a community. Using Propp's s
tructural analysis of the folktale, they deconstruct the Simpson trial, whi
ch reveals implications of the narrative paradigm for the professional.