Students viewed a computer animation depicting the process of lightning. In
Experiment 1, they concurrently viewed on-screen text presented near the a
nimation or fat from the animation, or concurrently listened to a narration
. In Experiment 2, they concurrently viewed on-screen text or listened to a
narration, viewed on-screen text following or preceding the animation, or
listened to a narration following or preceding the animation. Learning was
measured by retention, transfer, and matching tests. Experiment 1 revealed
a spatial-contiguity effect in which students learned better when visual an
d verbal materials were physically close. Both experiments revealed a modal
ity effect in which students learned better when verbal input was presented
auditorily as speech rather than visually as text. The results support 2 c
ognitive principles of multimedia learning.