A COMMUNICATION ANALYSIS OF COMMUNITY MOBILIZATION ON THE WARM-SPRINGS-INDIAN-RESERVATION

This article is an analysis of the community mobilization process used at the Warm Springs Indian Reservation as part of a health education campaign. Using the community education model proposed by Freire (1970 ), it examines the techniques employed to involve community members in radio, print, and public speaking fora as well as the interpersonal i nterviews and listening techniques employed by the educators to gain e ntree to the community Credibility emerged as a major issue to be addr essed in the mobilization process. Other findings include the value of involving community leaders, persistence, and frankness. Caution is u rged in implementing the Freirian model without regard to unique commu nity traditions and relationships.