This paper explores the utility of in-depth interviews for understanding ho
w individuals and communities socially construct the risks (degree of threa
t) from environmental hazards (phenomena which threaten), and describes som
e challenges for guarding against threats to trustworthiness (qualitative r
igor). The paper involves the interface between a case study of the social
construction of environmental risk (Baxter 1997), and a critical appraisal
of criteria for establishing trustworthiness in qualitative research (Baxte
r and Eyles 1997). The review highlights challenges for the application of
the criteria and the use of popular design and analysis strategies such as
member checking and researcher triangulation. While such practices are prob
lematic, this need not undermine the utility of these practices and the cri
teria they are meant to address. A critical appraisal of qualitative work m
ust go beyond the mere mention of various strategies that are used to guard
against threats to rigor.