A market model defines the rules of trading on capital markets. Market part
icipants prefer a wide variety of market models because of their heterogene
ous requirements. Today, a large amount of exchanges with different market
models can be observed. However, the present tendency of cooperation amongs
t exchanges and the diminishing influence of traditional floor trading lead
s to a reduction in the number of market models. This reduces the market pa
rticipant's choices and leads to a loss of quality for them. The paper intr
oduces and presents the concept of dynamic market models that accomplish th
e trader's requirements, because they enable traders to individually specif
y the desired market model for each particular trade. For this purpose, sof
tware agent technology was applied to realize a dynamic market model within
a prototype approach. This protoype for bond trading, AMTRAS, is presented
.