We investigate the modification of the pion cloud in the nuclear mediu
m and its effect on the nuclear Drell-Yan process. The pion's in-mediu
m self-energy is calculated in a self-consistent delta-hole model, wit
h particle-hole contributions also included. Both the imaginary and re
al parts of the pion's and delta's self-energy are taken into account
and related through a dispersion relation assuring causality. The resu
lting in-medium pion light-cone momentum distribution shows only a sli
ght enhancement compared to the one of the free nucleon. As a conseque
nce the ratio of the cross section for Drell-Yan scattering on nuclear
matter and nucleonic targets is close to unity, in agreement with exp
eriment.