Primary care physicians (PCPs) often do not recommend complete diagnostic e
valuation (CDE; i.e., diagnostic colonoscopy or the combination of flexible
sigmoidoscopy and barium enema X-ray procedures) for patients with an abno
rmal screening fecal occult blood test (FOBT+) result. Information is neede
d to understand why PCPs do not recommend CDE, In the spring of 1994, a tel
ephone survey was carried out using a random sample of 520 PCPs in Pennsylv
ania or New Jersey who had patients that were targeted for an FOBT screenin
g program. Survey data were obtained from 363 (70%) PCPs on physician pract
ice characteristics; personal background; perceptions concerning FOBT scree
ning, CDE performance, and patient behavior; social influence related to CD
E; and intention to recommend CDE for FOBT+ patients. Physician CDE intenti
on scores were distributed as follows: low (22%), moderate (51%), and high
(27%), Multivariate analyses demonstrate that physician board certification
status, time in practice, belief in CDE efficacy, and belief that CDE is s
tandard practice were positively associated with CDE intention, whereas con
cern about CDE-related costs was negatively associated with CDE intention.
Among physicians in larger practices, perceived FOBT screening efficacy was
negatively associated with CDE intention, and belief in the benefit of CDE
was positively associated with outcome. There is substantial variability i
n CDE intention among PCPs, Physician perceptions about FOBT screening and
follow-up are associated with CDE intention, are likely to influence CDE pe
rformance, and may be amenable to educational intervention. Additional rese
arch is needed to evaluate the impact of educational interventions on CDE i
ntention and performance.