Mobilization of endoplasmic reticulum Ca2+ is pivotal to the ability of a c
ell to send or respond to stimuli. Ca2+-Mg2+-ATPases, termed SERCA pumps, s
equester Ca2+ into the sarco/endoplasmic reticulum. There are several SERCA
protein isoforms encoded by three genes. This paper summarizes the structu
re, function, tissue and subcellular distribution, and regulation of variou
s SERCA isoforms. Then it attempts to link divergence in the signal transdu
ction processes of cells to the types and levels of SERCA proteins they exp
ress and to how the cells regulate their SERCA pump activity. The paper exa
mines possible linkages between SERCA pumps and receptor-activated Ca2+ ent
ry, SERCA isoform localization and Ca2+-waves, and the role of SERCA pumps
in nuclear Ca2+ in cell proliferation and apoptosis. Then it uses available
information on cardiac function and chronic stimulation of the fast-twitch
muscle to answer a series of basic questions on the regulation of SERCA ac
tivity and expression and their linkage to signal transduction. Finally, it
discusses the possibility that neurons exhibit complex Ca2+-waves whose in
teractions have the potential to explain the operational basis of neural ne
tworks. A series of unanswered questions emerge based on this synthesis, in
cluding the unsettling issue of whether all the isoforms are needed to achi
eve the divergence in signal transduction or if there is a degree of redund
ancy in the system.