Stringing them along

Authors
Fitch, S
Citation
S. Fitch, Stringing them along, FORBES, 164(2), 1999, pp. 90-91
Categorie Soggetti
Economics
Journal title
FORBES
ISSN journal
00156914 → ACNP
Volume
164
Issue
2
Year of publication
1999
Pages
90 - 91
Database
ISI
SICI code
0015-6914(19990726)164:2<90:STA>2.0.ZU;2-Q
Abstract
Venerable guitarmaker Chris Martin has a problem: How do you move downscale with a new product-and still keep your traditional luxury customers?