In this paper, we propose a method of determining the opportunity cost of l
eisure time with an empirical recreation demand application. Typically, the
opportunity cost of leisure time is assumed to be some fraction of the wag
e rate. This practice has limitations. First, it assumes that individuals c
an trade time for money at their wage. Second, it offers no guidance about
how to value the time of an individual who is not in the labor force. This
paper proposes a method of determining this cost that does not suffer from
these drawbacks. An empirical example is provided which demonstrates the pr
oposed approach and contrasts it with commonly applied approaches. (C) 1999
Academic Press.