This paper is a response to Coupland et al.'s (1998) recent analysis of neg
otiating sun use. In critical engagement, a simple methodological point is
made about the use of interview data. Despite claiming to analyse negotiati
on in context, Coupland et al. neglect to consider the implications for pra
gmatic analysis of an interviewer of female gender asking questions of sunb
athers of male gender, while they are sunbathing. Linguistic contributions
to the study of environment and risk are welcomed, but such contributions m
ust in turn be prepared to consider the narrowness or breadth of their conc
eptual and theoretical foundations. (C) 1999 Elsevier Science B.V. All righ
ts reserved.