Carotenoids produce most of the brilliant orange and yellow colours seen in
animals, but animals cannot synthesize these pigments and must rely on die
tary sources. The idea that carotenoids make good signals because they are
a scarce limiting resource was proposed two decades ago and has become the
leading hypothesis for the role of carotenoids in animal communication. To
our knowledge, until now, however, there has been no direct evidence that c
arotenoids are a limiting resource in nature. We showed that carotenoid ava
ilability in the wild limits the expression of sexual coloration in guppies
(Poecilia reticulata), a species in which females prefer males with bright
er orange carotenoid-containing spots. Further, the degree of carotenoid li
mitation varies geographically along a replicated environmental gradient (r
ainforest canopy cover), which opens new avenues for testing signal evoluti
on theory.