An analysis of Mainland Chinese visitors' motivations to visit Hong Kong

China has become one of the most important markets for the Hong Kong touris m industry. The importance of China outbound market to Hong Kong has drawn scholars' interests in understanding what motivates Mainland Chinese to tra vel overseas. A model based on push and pull factors is adopted as a concep tual framework for the study, and the results indicate that the importance of push and pull factors in motivating Chinese travelers can be different f rom that found in other studies. The study also suggests that there is a si gnificant relationship between travel motivations and social demographic fa ctors. (C) 1999 Elsevier Science Ltd. All rights reserved.