This essay explains the role of reproductive science, including what are te
rmed reproductive technologies (i.e. artificial insemination, in vitro fert
ilization, embryo transfer, cloning), in conservation biology. Reproductive
techniques (high- and low-tech) find their greatest application in underst
anding species uniqueness, adaptations and physiological mechanisms, not in
the large-scale assisted breeding and the production of offspring. Models
of how to use these tools to study reproductive fitness are emerging to hel
p insure gene diversity and even propagate endangered species, but only aft
er fundamental databases have been developed. Examples are provided of how
non-invasive hormone metabolite monitoring, artificial insemination and gen
ome resource banking are being used ex situ and in situ to understand wildl
ife biology. We predict that as the fundamental, multi-species database gro
ws, so will the applied benefits for: (1) developing genome banks for insur
ing extant genetic diversity; (2) assessing the relationship of physiology,
behaviour and environmental perturbations; (3) managing small populations;
and (4) dealing with dilemmas ranging from contraception to skewed sex rat
ios to animal welfare. Most progress will be made in using these tools in s
ystematic studies to solve the mystery of how thousands of unstudied specie
s reproduce. Carried out appropriately, financial costs will be consistent
with any approach for generating sound scientific knowledge.