This is the third of five articles about the future role of pictures in tel
ecommunications. Part 1 described the invention of television and its contr
adictory character today - clear and close but reduced and remote(1). Part
2 outlined the history of videotelephony and reviewed human behavior in tel
ecommunications, concluding that the signals do not always match the sentim
ents(2). This third part discusses how video pictures earn be made more app
ealing for telecommunications.