Development of a fuzzy push delivery scheme for Internet sites

Push technology is the term recently linked with Web-based products to indi cate the built-in capability of the software package to deliver relevant in formation to the user automatically. In this paper, a fuzzy push delivery s cheme is described which 'observes' the movements of the user within the We b pages and then evaluates the personal interests and preferences of the us er. With the information available from the fuzzy scheme, Web site informat ion favoured by visitors can be 'pushed' to them without even being request ed. To verify the feasibility of the concept, a Web site with various shopp ing spots has been developed with built-in functions to defect the time of stay in various sites by visitors. Output from the proposed fuzzy scheme is compared with the perception of the interest level given by the visitors t hemselves for its evaluation. The built-in feature of the scheme can signif icantly enhance the functionality and attractiveness of the Web site involv ed and hence improve its competitiveness in the global market. The developm ent of the proposed scheme and its evaluation in an emulated Internet envir onment are covered in the paper.