A strong, uniform electric field was used to achieve brute force orientatio
n of supersonically cooled cyanogen bromide. Laser-induced fluorescence of
the CN fragment from photolysis of the sample at 213 nm was detected. A 20%
enhancement in signal was observed when the dissociation laser was polariz
ed parallel, rather than perpendicular, to the orientation field. This indi
cates the dominance of a transition dipole moment parallel to the permanent
dipole of the molecule. However, the degree of enhancement falls well belo
w that predicted for a pure parallel transition at a rotational temperature
of 1.5 K. Thus, evidence of contribution from a perpendicular transition i
s seen. Based on quantitative analysis, the direction of the effective tran
sition dipole, and thereby the amount of contribution from a transition dip
ole perpendicular to the permanent dipole of the molecule, can be determine
d. Using this method, approximately 33% perpendicular character was found i
n the dissociation process of BrCN at 213 nm. (C) 1999 American Institute o
f Physics. [S0021-9606(99)01029-6].