Winning in smart markets

Authors
Grazer, R
Citation
R. Grazer, Winning in smart markets, SLOAN MANAG, 40(4), 1999, pp. 59
Citations number
17
Categorie Soggetti
Management
Journal title
SLOAN MANAGEMENT REVIEW
ISSN journal
0019848X → ACNP
Volume
40
Issue
4
Year of publication
1999
Database
ISI
SICI code
0019-848X(199922)40:4<59:WISM>2.0.ZU;2-I
Abstract
Several new strategies are emerging that enable firms to capitalize on thei r chief corporate asset: information about their customers.