Relationship marketing needs total quality management

Authors
Morris, DS Barnes, BR Lynch, JE
Citation
Ds. Morris et al., Relationship marketing needs total quality management, TOT QUAL M, 10(4-5), 1999, pp. S659-S665
Citations number
27
Categorie Soggetti
Management
Journal title
TOTAL QUALITY MANAGEMENT
ISSN journal
09544127 → ACNP
Volume
10
Issue
4-5
Year of publication
1999
Pages
S659 - S665
Database
ISI
SICI code
0954-4127(199907)10:4-5<S659:RMNTQM>2.0.ZU;2-W