This article takes up C. Wright Mills' formulations of the "sociological pr
omise" and the "sociological imagination," and considers his commitment, an
d sociology's commitment, to popular narratives. It is recalled that for Mi
lls sociological thought is a matter of biographic and historiographic stor
y-telling, practices he claims are often best exemplified in non-academic p
rose. By considering one popular autobiography-that of Canadian politician
and social activist Rosemary Brown-it is argued that an exemplary and creat
ive sociological imagination is located in her discursive constructions of
speech, memory, and subjectivity. Finally, it is recommended that sociologi
sts study popular narratives to point to and encourage the sociological ins
ights that they often implicitly embody.