Due to technological convergence, complexes of interrelated industries are
emerging. This paper presents a conceptual framework of the role different
organizational forms and combinative capabilities play in the management of
organizational knowledge integration in this context. The focus is on firm
s previously operating in one of the relatively stable constituting industr
ies. We argue that a firm's organizational form has to be matched with appr
opriate combinative capabilities in order to integrate component knowledge
into architectural knowledge that consequently serves as a platform for gen
erating new product-market combinations. The framework is empirically illus
trated using the example of two Dutch publishing firms moving into the mult
imedia complex, which is currently emerging around information and communic
ation technologies. The empirical analysis shows that the framework offers
strong potential for improving the understanding of the complex process of
organizational knowledge integration, as the prerequisite for developing ne
w business in an emerging industrial complex.