The effect of a proximal plus a distal goal was investigated relative to se
tting only a distal goal or urging participants to do their best. Young adu
lts (N = 39) were paid on a piece rate basis to make toys. An analysis of v
ariance revealed that the amount of money earned by the participants who we
re urged to 'do your best' was significantly greater than the amount of mon
ey earned by the participants who were assigned a distal goal. However, the
amount of money earned by the participants who were assigned proximal goal
s, in addition to a distal goal, was significantly greater than the amount
of money earned by the participants in the 'do your best' condition. The co
rrelation between perceived self-efficacy and the amount of money earned wa
s 0.45 (p < 0.01). Perceived self-efficacy significantly increased only for
those participants in the proximal plus distal goal condition. Proximal go
als, through self-efficacy and performance feedback, appear to have focused
attention on task appropriate strategies. The results suggest an informati
onal explanation of proximal goals as opposed to a motivational one through
goal commitment. Implications of these findings for mentoring and training
are discussed. Copyright (C) 1999 John Wiley & Sons, Ltd.