This paper provides a theoretical explanation for the persistent use of alp
habetical name orderings on academic papers in economics. In a context in w
hich market participants are interested in evaluating the relative individu
al contribution of authors, it is an equilibrium for papers to use alphabet
ical ordering. Moreover, it is never an equilibrium for authors always to b
e listed in order of relative contribution. In fact, we show via an example
that the alphabetical name ordering norm may be the unique equilibrium, al
though multiple equilibria are also possible. Finally, we characterize the
welfare properties of the noncooperative equilibrium and show it to produce
research of lower quality than is optimal and than would be achieved if co
authors were forced to use name ordering to signal relative contribution.