Priming effects to words are reduced when modality changes from study to te
st. This change was examined here using behavioral and electrophysiological
measures of priming. During the study, half of the words were presented vi
sually and half auditorally; during a subsequent lexical decision test, all
words were presented visually. Lexical decisions were faster for within- t
han cross-modality repetitions. In contrast, modality influenced recognitio
n only for low-frequency words. During lexical decision, event-related brai
n potentials were more positive to studied than unstudied words (200-500 ms
). A larger and shorter duration effect was observed for within- than cross
-modality repetitions (300-400 ms). This latter effect is viewed as an elec
trophysiological index of modality-specific processing associated with prim
ing. Results suggest that multiple events-both modality-specific and modali
ty-nonspecific-underlie perceptual priming phenomena.