During the 1980s, seismic research suggested that Oregon and the City of Po
rtland had a higher risk of a major earthquake than had previously been ass
umed. In 1993, the State of Oregon adopted a new version of the Oregon Stru
ctural Specialty Code, which changed the designation of western Oregon from
seismic zone 2b to seismic zone 3. The City of Portland established a prog
ram and a Task Force on Seismic Strengthening of Buildings to recommend act
ions that would encourage upgrading of city buildings. A survey of adult ci
ty residents was conducted in April, 1996 to determine public attitudes and
opinions about earthquake risks, management and mitigation of earthquake h
azards, priorities for protection by strengthening buildings, evaluations o
f strategies far informing the public about earthquake risks, and support f
or specific options the city might take to protect citizens against earthqu
ake events. Social and demographic information on individuals and household
s was also collected. Respondents provided ratings for a wide range of soci
al and environmental risks, provided information on priorities for strength
ening key buildings and infrastructure facilities, and answered hypothetica
l questions about voting for bond measures to pay for city earthquake-mitig
ation programs. Respondents recognized significant risk from earthquakes an
d supported programs to protect people, especially vulnerable residents suc
h as children and the sick. There was strong support for protecting emergen
cy response capabilities. There was much less support for using public fund
s to reduce the risks associated with privately owned buildings. There were
also some strong pockets of resistance to publicly funded mitigation progr
ams in response to the hypothetical bond measures.