This study examined the effects of four sets of factors on use of cura
tive health services among rural women living in Gujarat, India. The s
ets of factors analyzed were as follows: (1) the demographic character
istics of the women; (2) the characteristics of the household in which
they lived; (3) the characteristics of the environment in which they
lived; and (4) the price and convenience of care. The study focused on
rural married women aged 17-45 who had at least one child. Nested mul
tiple logistic regressions were computed on cross-sectional data to as
sess the simultaneous influences of the independent variables on (1) r
eports of episodes of illness (2) use of curative services among rural
women who reported an illness and (3) use of a specific service. Four
types of service were examined as outcomes of interest, namely, priva
te doctors, Aga Khan Health Services centres, government health centre
s, and traditional healers. Other things being equal, women's educatio
n, income, family structure and kinship affiliation were significant p
redictors of use of service. Women seemed to be more sensitive to trav
el time to the health service and its associated costs (purdah restric
tions, transportation and time costs) than to the direct costs of serv
ice. Factors such as women's occupation and sanitation facilities, whi
le associated with use of service in the expected direction, were not
significant predictors of use of service. Implications for health plan
ning are offered, including initiatives to implement health promotion
and disease prevention programs in addition to increasing access to th
e existing health services. Avenues for future studies are suggested,
particularly in regard to decision-making processes affecting the heal
th-seeking behavior of rural women. It is recommended that such polici
es and studies should consider the cultural environment in addition to
the existing pluralistic health system.