Immoderate drinking in college is common and is associated with significant
negative sequelae. In this study, measures of Decisional Balance for Immod
erate Drinking were developed. This construct is proposed to represent the
basic decision-making process that is used by students when deciding whethe
r to drink at immoderate levels or not. Furthermore this construct is embed
ded in a larger model of behavior change, the Transtheoretical Model of Cha
nge, which has been shown to be effective in understanding many health-rela
ted behaviors across a wide variety of populations. A total of 629 college
students were administered a 25-item decisional balance questionnaire in 19
93-1994. Exploratory and confirmatory analyses suggested two different solu
tions, a two-factor solution and a three-factor solution, but did not provi
de clear evidence for the psychometric superiority of one over the other. T
he three-factor solution was chosen as it was seen as an elaboration of the
two-factor solution, and validity evidence for this solution is presented.
The three factors were labeled the Pros, the Cons-Actual, and the Cons-Pot
ential of Immoderate Drinking. The Cons-Actual scale is a measure of negati
ve affective states associated with current drinking whereas the Cons-Poten
tial measures the risk of more concrete negative effects of drinking. Exter
nal validity was established by the significant and meaningful differences
on a number of alcohol-related variables including consumption variables, t
hree measures of negative sequelae of immoderate drinking, and Stage of Cha
nge, the organizing construct of the Transtheoretical Model of Change.