Peter Aggleton(1) stated that 'the time is ripe to move beyond concept
ually limiting paradigms of thought to engage constructively with the
expressed needs of young people themselves'. The need is to empower yo
ung people as knowledgable participants in the research process itself
. The research project reports on how to draw young people into the re
search process in a meaningful way by examining their perceptions of s
chool, media and interpersonal HIV/AIDS education and information acco
rding to gender, class, ethnic and regional difference. On the one han
d this engages with current 'active audience' approaches to communicat
ion theory - important here because young people are 'audiences' to HI
V messages in both the school and media. On the other hand it consider
s social, demographic and structural variables that affect these 'acti
ve audiences'. The paper outlines the methods used, presents key findi
ngs with particular reference to gender differences, and a brief discu
ssion on the implications of these findings.