Brand and trust on the Internet - how to build amazon.chem

Authors
Moran, N
Citation
N. Moran, Brand and trust on the Internet - how to build amazon.chem, CHEM WEEK, 1999, pp. S14-S15
Categorie Soggetti
Chemical Engineering
Journal title
CHEMICAL WEEK
ISSN journal
0009272X → ACNP
Year of publication
1999
Supplement
S
Pages
S14 - S15
Database
ISI
SICI code
0009-272X(19990818):<S14:BATOTI>2.0.ZU;2-C
Abstract
Coca Cola may be the best known brand in the world, but how much money has the company had to pour into advertising-over decades-to achieve this statu s?.