Consumer subjectivity, space, and advertising research

Authors
Leslie, D
Citation
D. Leslie, Consumer subjectivity, space, and advertising research, ENVIR PL-A, 31(8), 1999, pp. 1443-1457
Citations number
60
Categorie Soggetti
EnvirnmentalStudies Geografy & Development
Journal title
ENVIRONMENT AND PLANNING A
ISSN journal
0308518X → ACNP
Volume
31
Issue
8
Year of publication
1999
Pages
1443 - 1457
Database
ISI
SICI code
0308-518X(199908)31:8<1443:CSSAAR>2.0.ZU;2-S
Abstract
In response to conditions of reflexive accumulation, advertising research h as turned from positivist approaches dominant from the 1960s to the 1980s t owards the use of qualitative methodologies such as focus groups and ethnog raphy. This includes an emphasis on place rather than space and signals a n ew mode of subjectification.