The effects that pornography have on men's attitudes toward women rema
ins an issue of contention. Most previous researchers who have examine
d the relationship between pornography and attitudes toward women have
used experimental studies or aggregate studies. Instead, I examined a
sample of men who voluntarily viewed sexually explicit videos of thei
r choosing in a non-experimental setting. I examined the relationship
between these men's renting of pornographic videos and their attitudes
toward feminism and rape. More specifically, the purpose of this rese
arch was to determine whether men who rented more X-rated videos displ
ayed more negative attitudes toward feminism and if they were more lik
ely to condone violence toward women than were men who rented fewer X-
rated videos. In this article, I used cross tabulation to compare 194
men who rented X-rated videos of their choosing from a single pornogra
phy establishment in a large metropolitan county during 1988. The men
were compared on their attitudes concerning the Equal Rights Amendment
, a law against marital rape, and punishment for date rape and marital
rape. No correlations were found between the number of videos a malt
had rented and his attitudes toward feminism and rape. These findings
suggest that calloused attitudes toward women may not be generated by
sexually explicit videos but are more deeply ingrained in our society.