Ge. Metcalf et Ka. Hassett, Measuring the energy savings from home improvement investments: Evidence from monthly billing data, REV ECON ST, 81(3), 1999, pp. 516-528
An important factor driving energy policy over the past two decades has bee
n the "energy paradox," the perception that consumers apply unreasonably hi
gh hurdle rates to energy-saving investments. We explore one possible expla
nation for this apparent puzzle: that realized returns fall short of the re
turns promised by engineers and product manufacturers. Using a unique data
set, we find that the realized return to attic insulation is statistically
significant, but the median estimate (9.7%) is almost identical to a discou
nt rate for this investment implied by a CAPM analysis. We conclude that th
e case for the energy paradox is weaker than has previously been believed.