New perspectives on the history of products, firms, marketing, and consumers in Britain and the United States since the mid-nineteenth century

This article argues for an alternative conception of a 'product', which his torians have normally defined! in relation to technology or the process of production. A definition which perceives decisions made within business ent erprises concerning a firm's product portfolio and product innovation as a marketing dimension offers a fruitful interdisciplinary approach which conn ects the history of production and marketing with that of consumption.