The non-linear magnetorheological behaviour is studied of a model system co
nsisting of monodisperse silica particles suspended in a ferrofluid. The st
ress/strain curve as well as the flow curve was measured as a function of v
olume fraction silica particles and field strength, using a home-made magne
torheometer. Both curves were found to scale linearly with the volume fract
ion and quadratically with the magnetic moment of the silica particles. Aff
ine deformation cannot lead to the observed yield stresses. Instead, a bead
-rod model is described that gives results closer to what is observed exper
imentally. A master curve for the viscosity was obtained by plotting the di
mensionless viscosity versus the Mason number, Mn. The free single chain mo
del of Martin and Anderson does not give a good description of the measured
curves. This may be due to the simplifications with respect to the microst
ructure of and processes in the suspension.