This paper uses a two-period model to analyze competition for high-quality
labor in a professional sports market. Leagues vertically differentiate the
ir products by competing for the services of a small number of stars, there
by endogenizing the cost of product quality. If utility is linear or convex
in the number of stars, one league successfully employs all of them. This
grouping of stars results in an equilibrium market structure of either a mo
nopoly or a duopoly, depending on the opportunity costs of players and the
number of consumers. Market efficiency of the resulting equilibrium is then
discussed. (C) 1999 Elsevier Science B.V. All rights reserved.