We study, using the dual AdS description, the vacua of field theories where
some of the gauge symmetry is broken by expectation values of scalar field
s. In such vacua, operators built out of the scaler fields acquire expectat
ion values, and we show how to calculate them from the behavior of perturba
tions to the AdS background near the boundary. Specific examples include th
e N = 4 SYM theory, and theories on D3-branes placed on orbifolds and conif
olds, We also clarify some subtleties of the AdS/CFT correspondence that ar
ise in this analysis. In particular, we explain how scalar fields in AdS sp
ace of sufficiently negative mass-squared can be associated with CFT operat
ors of two possible dimensions. All dimensions are bounded from below by (d
-2)/2; this is the unitarity bound for scalar operators in d-dimensional fi
eld theory. We further argue that the generating functional for correlators
in the theory with one choice of operator dimension is a Legendre transfor
m of the generating functional in the theory with the other choice. (C) 199
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