We study an oligopoly model with asymmetric information and product differe
ntiation The analysis focuses on credit markets, We assume information to b
e asymmetric with respect to customer characteristics that directly affect
bank profits, We analyze the impact of horizontal differentiation, which se
rves as an index for the degree of competition among banks, on loan-grantin
g practices. We show that with more differentiation (less competition), ban
ks may screen credit applicants less intensively in equilibrium because the
y compete less aggressively for the most profitable customers. As a result,
welfare may actually increase as competition becomes less intense. Total p
rofits may either increase or decrease with the introduction of asymmetric
information.