The results of an experimental study to measure the tumbling parameter, lam
bda, for various small-molecule liquid crystals and their mixtures are pres
ented. The methods used include textural observations (twist walls), a dire
ct method, a rheological method, and the oscillatory method developed by Ma
ther, Pearson, and Burghardt in 1995. The single-component results are comp
ared with a molecular theory derived in 1995 by Archer and Larson as well a
s Kroger and Sellers, which predicts the temperature dependence of lambda,
while the results from the binary mixtures are compared to a continuum theo
ry derived by Rey in 1996, giving the concentration dependence of lambda. T
he results from the four experimental methods agree with each other for sin
gle-component liquid crystals, but not for mixtures. This suggests a failur
e of the single director Leslie-Ericksen theory to describe the rheology of
liquid crystal mixtures.