Many sport psychologists have been fighting against the pervasive "winning
is everything" mentality and have encouraged athletes to set only self-refe
renced performance and process goals. However, studies that have explored t
he practices of successful performers have found that they do in fact make
effective use of outcome goals (Weinberg, Burton, Yukelson, & Weigand, 1993
; Jones & Hanton,1996). The aim of this study was to examine empirically Ha
rdy, Jones, and Gould's (1996) suggestion, that consultants should now be p
romoting the use of a multiple-goal strategy. Forty participants were split
into five groups of equal number and matched for ability on a soccer task.
Four of the groups used different combinations of outcome, performance, an
d process goals while the other acted as a control group. Performance on th
e soccer task was measured over a 5-week training period, and then in a com
petition. Two-factor (Group X Test) ANOVA's indicated significant differenc
es (p <.05) between the groups for both training and competition performanc
e. The superior performance of the groups using multiple-goal strategies pr
ovided evidence to support the efficacy of maintaining a balance between th
e use of outcome, performance, and process goals.