Representing disability in charity promotions

Citation
J. Barnett et S. Hammond, Representing disability in charity promotions, J COMM APPL, 9(4), 1999, pp. 309-314
Citations number
13
Categorie Soggetti
Psycology
Journal title
JOURNAL OF COMMUNITY & APPLIED SOCIAL PSYCHOLOGY
ISSN journal
10529284 → ACNP
Volume
9
Issue
4
Year of publication
1999
Pages
309 - 314
Database
ISI
SICI code
1052-9284(199907/08)9:4<309:RDICP>2.0.ZU;2-P
Abstract
Social psychological research in relation to charity advertising in the are a of disability has attempted to distinguish between 'positive' and 'negati ve' images and the way in which these are related to their fundraising pote ntial. In the light of the critique of charity advertising offered by a num ber of disability theorists, it is suggested that this perspective would be enhanced by consideration of the attitudes of disabled people to charity a dvertisements. A study is reported that compares the attitudes of disabled and non-disabled people to two charity advertisements. Differences between these two groups are reported and in the light of the nature of these it is suggested that what are considered to constitute 'positive images' is unli kely to be consensual. Copyright (C) 1999 John Wiley & Sons, Ltd.