High resolution Doppler-free laser techniques are used in beam experiments
to improve the spectroscopic description of complex diatomic molecules. The
case of TiO is considered here for its implication in reaction dynamics st
udies and its interest in Astrophysics. Two absorption bands in the visible
have been analyzed: B(3)Pi - X-3 Delta (1 - 0) and c(1) Phi - a(1) Delta (
0 - 0). Owing to accurate wavenumber measurements, it has been possible to
extend the analysis to high rotational quantum numbers and to carry out det
ailed spectroscopic calculations. They show that a careful revisiting of th
e TiO electronic structure is necessary.