Identifying new business opportunities

In times of rapid market, business and technological change, large science- based companies must create their own futures by developing profitable new growth as soon as a market appears viable. Visualization of these new busin ess possibilities, however, depends on foresight. This requires the company to develop processes for continually applying market and technical knowled ge in a constant search for opportunities that intersect with its capabilit ies. DuPont's recent experiences in developing new business ventures have m ade extensive use of this approach. The key ingredient has been the use of multidisciplined, multi-experience-based new business venture teams.