The purpose of this paper is to consider the role that values play in prior
ity setting through the use of EBP. It is important to be clear about the r
ole of values at all levels of the decision making process. At one level, s
ociety as a whole has to make decisions about the kind of health provision
that it wants. As is generally accepted, these priority setting questions c
annot be answered by medical science alone but involve important judgements
of value. However, as I hope to show values come into priority setting que
stions at another level, one not often explicitly recognised in much of the
literature: that of the very definition of the effectiveness of treatments
. This has important consequences for patient care. If we do not recognise
that the effectiveness of a treatment involve subjective elements - a patie
nt's own assessment of the value of the treatment - then this could lead to
the belief that we can purchase one treatment that is the most effective f
or all patients. This might result in a detrimental reduction in the range
of options that a patient is given with some patients not receiving the tre
atment that is most effective for them.