Electronic commerce: The ever-evolving online marketplace

For those companies that fully exploit its potential, electronic commerce o ffers the possibility of breakpoint changes: changes that so radically alte r customer expectations that they redefine the market or create entirely ne w markets. To get to this point, organizations need to keep in mind the fou ndation of their EC strategy. This means a focus on EC infrastructure, stro ng partnerships, and the core products and structures that drive the way in which online business will be conducted in the millennium, and beyond.