The role of self-awareness and self-monitoring in charismatic relationships

In this paper, a hypothesis from a theory of charismatic relationships is e xamined that incorporates follower's level of self-monitoring and state of self-awareness. It is argued that changes in the state of self;awareness af fect the characteristics of the short-term charismatic relationship between leader and follower, but only for high self-monitoring followers. Providin g support for the hypothesis was a repeated-measures study. Participants (N = 78) viewed video vignettes of charismatic leaders presenting different m essages, in either a high or low self-awareness condition. When high in sel f-awareness, participants with a high self-monitoring orientation were more likely than when in a state of low self-awareness to internalize only thos e messages congruent with their values and beliefs.