An experimental study was undertaken to explore the effectiveness of impres
sion management tactics in various situations. To manipulate the variables
of interest, 6 different scenarios were created by crossing 2 independent v
ariables: impression management tactics (self-focused or other-focused) and
situation (employment interview, performance appraisal, or training sessio
n). Respondents, 178 human resource professionals, were mailed a survey tha
t contained 2 of the 6 scenarios. In each scenario, respondents rated the p
erson described in the scenario on performance, provided their affective im
pressions, and determined the appropriateness of the impression management
cues given the situation. Results indicated a significant interaction betwe
en the use of impression management and the situation. These findings are c
ompared to past research, and suggestions for future directions for the stu
dy of impression management are outlined.