We analyze the onset of ''necking'' and subsequent filament failure during
the transient uniaxial elongation of viscoelastic fluid samples in extensio
nal rheometers. In the limit of rapid elongation (such that no molecular re
laxation occurs), the external work applied is all stored elastically and t
he Considere criterion originally developed in solid mechanics can be used
to quantitatively predict the critical Hencky strain to failure. By compari
ng the predictions of the Doi-Edwards model for linear homopolymer melts wi
th those of the "Pom-Pom" model recently proposed by McLeish and Larson [J.
Rheol. 42, 81-110 (1998)] for prototypical branched melts we show that the
critical strain to failure in rapid elongation of a rubbery material is in
timately linked to the molecular topology of the chain, especially the degr
ee of chain branching. The onset of necking instability is monotonically sh
ifted to larger Hencky strains as the number of branches is increased. Nume
rical computations at finite Deborah numbers also show that there is an opt
imal range of deformation rates over which homogeneous extensions can be ma
intained to large strain. We also consider other rapid homogeneous stretchi
ng deformations, such as biaxial and planar stretching, and show that the d
egree of stabilization afforded by inclusion of material with long-chain br
anching is a sensitive function of the imposed mode of deformation. (C) 199
9 The Society of Rheology. [S0148-6055(99)00105-4].